“YiChi” is an online learning service offered by Topview Brand India Private Limited. Our services (“Services”) include a wide variety of beginner to advanced Chinese language content and courses. This content is available (i) on applications (“Apps”) for various operating systems available to download on mobile, laptop and/or tablet devices, and/or (ii) at our websites (give link of website

This Privacy Policy explains what personal data (as defined below) we collect through the Services, how we use and share that data and your choices concerning our data practices.

This Privacy Policy explains what personal data (as defined below) we collect through the Services, how we use and share that data and your choices concerning our data practices.

This Privacy Policy forms part of our Terms of Use, which are available at (give link of website/terms)

By providing us with your personal data when using the Services, you consent to the processing of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services.

  1. PERSONAL DATA THAT WE COLLECT

    When you interact with our Website or Apps, we collect information that, alone or in combination with other information, could be used to identify you (“Personal Data”).

    Personal Data You Give Us. When you sign up for or use the Services, you voluntarily give us certain Personal Data, including your name, email address, username, and profile picture. If you register for an account through your social media account (including Facebook and Google Sign-in), you may see which of your friends are using the Services. The information we get from these accounts depends on your settings and the privacy policies of the social media platforms, so please check those policies to understand the privacy practices of those platforms.

    If you buy a “YiChi” subscription, you may be asked to provide payment information (including payment card number, security code associated with the card, expiry date), to one or more of our payment service providers (please see “Sharing and Disclosure” section below).

    When you use the Services, you may generate learning data such as test answers, learning scores, and progress within a course, which we will collect and store for use in connection with the Services

    We also collect information you choose to provide to us when you complete any “free text” boxes in our forms (for example, support request or survey submission). In addition, we may collect Personal Data disclosed by you on our forums, blogs and our other areas of the Services to which you can post information and materials.

    We may also collect non-personal data, such as your time zone or language.

    Automatically Collected Data: When you use the Services, the following information is created and automatically logged in our systems:

    Log data: Information (“log data”) that your browser automatically sends whenever you visit the Website, or that the Apps automatically send when you use them. Log data includes your Internet Protocol (“IP”) address (so we understand which country you are connecting from when you visit the Website), browser type and settings, the date and time of your request, and how you interacted with the Services.
    Cookies: Information from cookies and other technologies stored on your device. Please see the “Cookies” section below to learn more about how we use cookies and other technologies.
    Device information: Includes type of device you are using, operating system, settings, unique device identifiers, network information and other device-specific information. Information collected may depend on the type of device you use and its settings.
    Usage Information: We collect information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, the other users you interact with and the time, frequency and duration of your activities.
  2. HOW WE USE DATA

    We use the data we collect, described above:

    To authenticate users, provide the Services, process transactions and respond to your requests
    As necessary for certain legitimate business interests, which include the following:
    To customize the learning experience and degree of difficulty to our users’ level and needs.
    To better understand how visitors, interact with our Website and ensure that our Website is presented in the most effective manner for you, and as part of our efforts to keep our Website, network and information systems secure.
    To conduct analytics to inform our marketing strategy and enable us to enhance and personalize our communications and the experience we offer to our users.
    To conduct or assist research and prepare scholarly papers. We may share the information we collect in anonymized and de-identified form with researchers who help us to improve the Service’s learning tools. We may also use such information to publish papers on language learning.
    Marketing. We will send you updates and information about our new products and services, upcoming events or other promotions or news by email or push notification. Where required by law, we will only send you marketing information if you consent to us doing so at the time you provide us with your Personal Data. You may opt out of receiving such emails by following the instructions contained in each promotional email we send you or by updating your user settings. We will continue to contact you via email regarding the provision of our Services and to respond to your requests.

    If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, we will keep basic data to identify you and prevent further unwanted processing.

    We may anonymize, de-identify and/or aggregate the information that we collect and use such anonymized, de-identified and/or aggregated data for commercial, statistical and market research purposes, including sharing it with affiliates and business partners.

  3. SHARING AND DISCLOSURE

    Other users of the Services can see the profile information you upload to the Services including courses, learning scores and users you are following.

    We may share your Personal Data and other information with certain third parties in the following circumstances:

    Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions your Personal Data may be shared with third-party providers of hosting, email communication and customer support services, analytics, marketing, advertising. For more details on the third parties that may place cookies through the Website, please see the “Cookies” section below. Following our instructions, these parties may access, process or store Personal Data in the course of performing their duties for us.

    Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your Personal Data and other information may be transferred to a successor or affiliate as part of that transaction.

    Legal Requirements: If required to do so by law, applicable regulation or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of “YiChi”, (iii) act in urgent circumstances to protect the personal safety of users of the Website or the Apps, or the public, or (iv) protect “YiChi” against legal liability.

  4. DATA RETENTION

    We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.

  5. UPDATE YOUR INFORMATION

    If you need to change or correct your Personal Data, or wish to have it deleted from our systems, you may do so yourself via your user settings.

  6. PRIVACY DISCLOSURES

    We may use cookies or other technologies on our Website or Apps that collect information about your browsing activities over time and across different websites following your use of the Website or Apps. We may allow third party service providers and other third parties to do the same

  7. CONFIDENTIALITY AND SECURITY

    We shall take measures to protect personal data using reasonable and industry standard security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, improper use or modification.

    Your personal data is password protected and, other as set out in this Privacy Policy, can only be seen by you and us. You agree to keep your password(s) confidential and not to disclose them to anyone else or allow them to be disclosed.

    “YiChi” limits access to personal information about you to employees who “YiChi” reasonably believes need to come into contact with that information, to provide products or the Service to you, or in order to do their jobs.

    “YiChi” has physical, electronic, and procedural safeguards that comply with regulations to protect personal information about you. However, data transmissions over the internet cannot be guaranteed to be 100% secure. Consequently, “YiChi” cannot ensure or warrant the security of information you transmit to “YiChi”. In particular, by accessing and using the Service, you do so at your sole risk and you are responsible for restricting access to your computer and ensuring that your computer is free from all types of malicious code, spyware, viruses, Trojans, etc. that may track any data you enter into the Service, including email address and payment related information. We are not responsible for any loss or damage arising from the user’s failure to comply with this paragraph.

    However, when you pay for a Paid Service, “YiChi” uses secure payment service providers to make sure that your payments are secure.

    Changes. We will notify you of changes to the data processing activities described in this Privacy Policy by posting a prominent notice on the Website or the Apps or as otherwise required by law.

  8. PUBLICLY POSTED INFORMATION

    This Privacy Policy shall not apply to any information you post to the public areas of the Services. This includes, but is not limited to, comments on the “YiChi” blog or public forums. Comments posted to public areas may be viewed, accessed, and used by third parties subject to those parties’ privacy practices and policies.

  9. LINKS TO OTHER WEBSITES

    The Website and the Apps may contain links to other websites not operated or controlled by us (“Third Party Sites”), including social media websites and services. The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of such Third-Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact those sites directly for information on their privacy practices and policies.

  10. COOKIES

    The Website uses cookies and other technologies to make it easier for you to use the Services during future visits, monitor traffic on our website or apps and to personalize instructional content. For more information, please refer to our (cookie policy link)

  11. CHANGES TO OUR PRIVACY POLICY

    We may change this Privacy Policy at any time and when we do, we will post an updated version on this page. By continuing to use the Website and the Apps or providing us with information after we have posted an updated Privacy Policy you consent to the revised Privacy Policy and practices described in it.

  12. CONTACT US

    If you have any questions about our Privacy Policy or our data practices, please contact us. (give details link)